Decoding today’s most important
issues

When things get complex, it’s because the world is shifting — times and technologies, people and products, markets and minds are all in motion. Our research and insights dig deeper, helping you stay connected to what truly drives people — their motivations, their behaviors, and the human truths that shape it all.

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Brands in motion


Latest release

Reputation Rules

We.’s latest research reveals the connection between corporate reputation and prescribing decisions.

A doctor speaking to a patient | We. Communications

Brands in Motion Research

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Alpha Intelligence

We surveyed Generation Alpha kids and their parents to understand the impact of Alphas and what influences them, including how technology and AI are shaping them in a way we have not seen with other generations.

group of people in a room | we. communications technology communications and the race to recovery

Technology Communications and the Race to Recovery

What role do Americans want technology and tech brands to play as the country recovers from the COVID-19 pandemic? We. partnered with YouGov on a new insights report to find out.

colored shapes | we. communications rethinking the purpose and meaning of leadership

Rethinking the Purpose and Meaning of Leadership

Rethinking the Purpose and Meaning of Leadership uncovers trends and insights from more than 300 global business leaders about how the events of the last year re-shaped leadership expectations.

woman teaching young girl | we. communications adapting to the new ecosystem in the covid-19 era

Adapting to the New Ecosystem in the COVID-19 Era

This report explores insights from India’s development sector leaders about the challenges they faced during COVID-19.

Perspectives

we. talk AI | we. communications

We. Talk: Artificial Intelligence

The We. Talk | AI series brings together industry leaders to share insights, offer practical advice and discuss what AI really means for communicators.

Why DEI Will Always be a Priority at We.

For business leaders operating in such an uncertain environment, it’s difficult to know where to focus and what to prioritize.

Running the AI Marathon

How comms leaders can navigate AI's changing landscape.

Why Sustainability and Transparency Go Hand in Hand

In 2019, Procter & Gamble announced it would not meet its sustainability goals by the end of the decade. The news met mounting criticism. How the company responded is worth a deeper look.