Brands live in a world of constant motion. Tech disruption, economics, crises, regulation — every little moment affects how your stakeholders see you. And consumer expectations never stand still.
We. Communications, in partnership with YouGov, set out to understand this world of motion — and how brands might harness that movement to navigate the complexities of disruption and dislocation, and win consumers’ love.
Consumer Expectation
Three years and 80,000 respondents and Brands in Motion has never seen a consumer expectation decrease at the global level.
Ethical Technology
Consumers think everyone is accountable for the ethical use of technology — brands, governments and consumers themselves.
Thrive in the Revolution
To thrive in the consumer revolution, brands must be human to the core.
Brands in Motion
You should now have access to the report. To learn more or assess your brand's AI readiness, contact talktowe@wecommunications.com.