The global business community’s response to climate change is growing in both urgency and sophistication, and brands are realizing they need to ensure that the move to a more climate-friendly economy is fair and equitable to all people and communities — a principle known as “just transition.”
We surveyed business leaders from around the globe about how their companies are communicating their climate commitments and their move toward a just transition strategy. Our latest report explores those findings and five actions brand leaders can take now to move from lofty climate commitments toward measurable, equitable impact.
Just Transition Strategy
61% of executives say their company is implementing or planning to implement a "just transition" strategy, but only 40% of senior and middle managers are aware of such a strategy.
Top Three Actions for Brands
The top three actions brands can take to implement climate-change mitigation and equitable sustainability: protect jobs in areas most affected, address local impact in vulnerable communities, address the root cause and impacts of climate change in communities.
Accelerate Sustainability Efforts
Nearly half of corporate leaders think shareholders would accept decreased returns to accelerate sustainability efforts.
Brands in Motion
Take Action On Climate Commitments
You should now have access to the report. To learn more or assess your brand's AI readiness, contact talktowe@wecommunications.com.