As summer winds down and U.K. restrictions ease, Brits are eagerly returning to restaurants, sporting events and gatherings in waves and technology brands are feeling the whiplash. Tech innovation came to our rescue when we were at our most vulnerable – we worked remotely, shepherded our children through virtual learning and connected with loved ones on video calls. Now that the recovery is here, what role does technology play?
We. partnered with YouGov to understand what Brits want and expect from tech-fuelled innovation in this crucial moment.
Brits don't want to disconnect, even after a year of living virtually.
Urge to Disconnect
Just 4% are looking to disconnect – this rises to 8% amongst Millennials (aged 25-34)
Time Balance
52% still want to use tech but balance their time away from it
Technology Expectations
51% say their expectations of technology increased as a result of using more of it during the pandemic
Brands in Motion
What's Next?
You should now have access to the report. To learn more or assess your brand's AI readiness, contact talktowe@wecommunications.com.