Brands in Motion

Technology Communicaitons and the UK's Race to Recovery

What's Next?

As summer winds down and U.K. restrictions ease, Brits are eagerly returning to restaurants, sporting events and gatherings in waves and technology brands are feeling the whiplash. Tech innovation came to our rescue when we were at our most vulnerable – we worked remotely, shepherded our children through virtual learning and connected with loved ones on video calls. Now that the recovery is here, what role does technology play?

We. partnered with YouGov to understand what Brits want and expect from tech-fuelled innovation in this crucial moment.

Brits don't want to disconnect, even after a year of living virtually.

people under disco ball | we. communications uk's technology communications and the race to recovery

What we found

Urge to Disconnect

Just 4% are looking to disconnect – this rises to 8% amongst Millennials (aged 25-34)

Time Balance

52% still want to use tech but balance their time away from it

Technology Expectations

51% say their expectations of technology increased as a result of using more of it during the pandemic

Key takeaways

Brands in Motion

Technology Communicaitons and the UK's Race to Recovery

What's Next?