How Technology is Changing Communicators' Relationship Work
A new survey by We. and the USC Annenberg Center for Public Relations reveals an important shift in how communicators are engaging with AI. Communicators aren’t just finding value in AI; AI helps them feel more valued at work, presenting an opportunity to create an AI-forward culture to help all communicators feel the benefits.
Since our inaugural survey last year, communicators’ initial fears about AI have dropped significantly and a surprising, impactful new benefit has emerged: Communicators who use AI more frequently are highly likely to say they feel valued for the work they do.
