Brands in Motion

Technology Communications and the Race to Recovery

What's Next?

As summer kicks off and Americans return to restaurants, bars, offices and airports, it feels like we’re entering the recovery period as quickly as we entered the pandemic. Many tech brands are feeling the whiplash. Video calling, remote work infrastructure and virtual learning helped us when we were at our most vulnerable. Now that the recovery is here, what role does technology play in our lives?

We. partnered with YouGov to understand what Americans want and expect from tech-fueled innovation in this crucial moment.

Tech brands face increased demand, higher expectations and a craving for innovative simplicity.

group of people in a room | we. communications technology communications and the race to recovery

What we found

More Tech

Only 15% of Americans want to disconnect — the vast majority want to use tech more than ever

Technology Expectations

58% of Americans say their expectations of technology increased as a result of using more of it during the pandemic

Innovative Companies

70% of Americans expect companies to continue to innovate during the recovery phase

Key takeaways

Brands in Motion

Technology Communications and the Race to Recovery

What's Next?