Brands in Motion

Rethinking the Purpose and Meaning of Leadership

How introspection and determination are unlocking new ways to lead

Rethinking the Purpose and Meaning of Leadership uncovers trends and insights from more than 300 global business leaders about how the events of the last year re-shaped leadership expectations and unlocking new ways to lead through introspection and determination.

colored shapes | we. communications rethinking the purpose and meaning of leadership

What we found

Introspective Leaders

86% of leaders say they’ve become more introspective during this time

Core Values and Voice

71% said articulating their personal core values and elevating their voice was more important for them now than it was a year ago

Stakeholder Engagement

69% say stakeholder engagement is one of the most important leadership behaviors for 2021

Key takeaways

Brands in Motion

Rethinking the Purpose and Meaning of Leadership

Advancing insight and action for leaders and organizations