The Way Forward
Writing on Medium in April 2020, Julio Vincent Gambuto called the COVID-19 pandemic “The Great Pause.” The treadmill has stopped, giving us “a once-in-a-lifetime chance to see ourselves and our country in the plainest of views.”
The pandemic is a tragedy. It’s also a chance for us to look back at the way things were and reassess what’s to come, a moment to identify what we want to keep, what we want to discard, and what we’ve learned that will reshape the way we live in the world.
Communications has always been a catalyst for change. In a time when the most fundamental aspects of our lives are being reinvented — how we work, create connections and express our ideas — the opportunity for brand communicators is to harness the power of communications to fuel progress, bring hope and create opportunity.
