Fear Less. Do More.
Brands in Motion respondents told us that health sector brands can have the greatest impact on tackling societal issues and promoting positive change — but they aren't seeing evidence that brands are delivering on that promise.
Many health brands are inherently purpose-led, but they fear that sharing their stories and impact will open them up to criticism. With health inextricably linked to all the social issues Brands in Motion respondents rated as important for brands to address. Now is the time for healthcare brands to fearlessly communicate and engage.
