We. Communications surveyed Generation Alpha kids (ages 10 to 14) and their parents to understand the impact of Alphas and what influences them.
“Alpha Intelligence” provides the scoop on these critical consumers of tomorrow and what brands can do to build real, authentic relationships with this generation that’s growing up in an “artificial” world.
Purchasing Decisions
Gen Alpha wields a lot of power and influence over household purchasing decisions... and they know it.
Parental Influence
Parents of Gen Alpha underestimate their own influence on what their kids think is cool or popular.
Tech and AI
Tech and AI are shaping Gen Alpha in ways we have not seen with other generations.
Brands in Motion
Get the scoop on the next gen of consumers.
You should now have access to the report. To learn more or assess your brand's AI readiness, contact talktowe@wecommunications.com.