Decoding today’s most important
issues

When things get complex, it’s because the world is shifting — times and technologies, people and products, markets and minds are all in motion. Our research and insights dig deeper, helping you stay connected to what truly drives people — their motivations, their behaviors, and the human truths that shape it all.

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Brands in motion


Latest release

Reputation Rules

We.’s latest research reveals the connection between corporate reputation and prescribing decisions.

A doctor speaking to a patient | We. Communications

Brands in Motion Research

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Alpha Intelligence

We surveyed Generation Alpha kids and their parents to understand the impact of Alphas and what influences them, including how technology and AI are shaping them in a way we have not seen with other generations.

A technician with laptop checking on trees | We. Communications

Win the Battle Against Green Fatigue

Nearly half of employees suspect their company of greenwashing to some extent. So how do you successfully communicate your sustainability promises and progress? We.’s research has answers.

AI facial recognition over a woman's face | We. Communications

Writing Our AI Future

AI readiness is critical to the future of communications.

city skyline with data light streaks - We. Communications Cybersecurity Communications report

Cybersecurity Communication Pulse

In an increasingly crowded conversation, WE communications shares the key to breaking into the global cybersecurity dialogue.

Perspectives

we. talk AI | we. communications

We. Talk: Artificial Intelligence

The We. Talk | AI series brings together industry leaders to share insights, offer practical advice and discuss what AI really means for communicators.

How Purpose-Led Brands Navigate Difficult Times

As outlined in We.’s latest Brands in Motion report, “The Bravery Mandate: Make It Real,” the expectation for companies to speak and act on societal issues is here to stay.

Data Privacy: How Consumer Attitudes Have Changed and How Brands Must React

As technology continues to permeate every aspect of consumer life, brands need to think hard about defining their boundaries when it comes to collecting and using personal data.