Move to unify accelerates efforts to scale social impact capabilities across EMEA
LONDON – July 15, 2025 – Hopscotch Consulting, a leader in social impact, has officially become part of We. Communications, completing its integration into the global communications agency following its acquisition in October 2022. The move strengthens We.’s ability to scale purpose-led initiatives across EMEA.
This significant milestone reflects We.’s ambition to make social impact a cornerstone of its fast-growing global Corporate Reputation and Brand Purpose (CRBP) offering, which delivered 24% year-over-yeargrowth in the UK alone. With expanded capabilities across public health, education, employability and climate action, the combined team will pursue a shared focus on measurable change, supporting brands navigating today’sfast-changing social and economic environment.
“We. has long had a strong reputation offering, rooted in helping brands lead with authenticity and purpose,” said Stephanie Marchesi, We.’s president of EMEA. “By fully joining forces with Hopscotch, we’re adding specialist capabilities that strengthen our global platform and deepen our impact across EMEA.”
Known for its award-winning work in behaviour change, Hopscotch has delivered high-impact programmes for brands such as JLR, WWF and BT Group, providing deep expertise in engaging youth audiences, building educational partnerships and working with government bodies.
“Bringing Hopscotch fully into the We. brand isn’t just a name change; it reflects a shared vision to help organisations lead with purpose and connect more deeply with the people and communities they serve,” said Laura Gillen, managing director, UK, We. Communications. “Together, we’re building something bigger: a platform for meaningful, measurable change.”
Marcus Hernon, managing director, Hopscotch Consulting, added: “Uniting with We. enables us to expand our reach and continue to champion the issues that matter most—to people, to communities and to the planet—with creativity, integrity and measurable impact.”
Headquartered in London, the social impact team will draw on the agency’s global network to offer an expanded suite of services—spanning strategic consultancy, purpose-led storytelling and stakeholder engagement—across a wide range of audiences, including young people, families, employees and customers.
About We. Communications
We. is a global communications agency helping brands navigate an ever-changing world. We’ve spent decades at the intersection of technology and humanity, translating new innovations into meaningful experiences that connect with people. As change accelerates and expectations evolve, we use our expertise to help brands communicate through complexity to drive connection, understanding and progress. We offer a range of solutions with this in mind, across diverse industries, audiences and stakeholders.
