The Drum: Why Talent is More Important Than Ever

Person using a stylist on a screen

The Drum, Alex Hardiman, Dec. 16, 2025

As AI reshapes the world of work, the race for talent is intensifying.

Alex Hardiman, Senior Strategist at We. Social Impact, makes the case that investing in the next generation of talent is business critical. Drawing on We.’s The Skills Imperative webinar and work with JLR, BT Group and ABPI, Alex argues that the companies who win will be those building relationships with young people now.

Read more…

‍

Explore more

Lockup of logos and abstract blue background | We. Communications

We. and ROKK Solutions Join Forces to Launch AI Partnership

Panel of speakers on stage | We. Communications

PRovoke: AI's Impact on PR "We're Not Doomed Immediately"

Tiffany Cook, Nitin Mantri, and Laura Gillen headshots | We. Communications

How Can Executives Lead a Smooth AI Transformation?

We. Communications | We. Communications

We. Communications Unveils Refreshed Brand

Ayden Ong, General Manager, We. Communications, Singapore smiling for camera

We. Communications Appoints General Manager in Singapore

"Provoke Media: 2025 Review" on geometric, blue background

PRovoke Media: 2025 Review—The Best Thought Leadership of the Past Year