Locally born, globally fluent. We.’s China team of brand builders empowers clients to launch and grow in the world’s most dynamic market, bridging cultures for seamless adaptions and authentic resonance.
With our roots in PR, we know the best relationships are truly earned. This people-first approach fuels our work, from elevating corporate reputations to crafting experiences that turn brands into local icons.
Those hard-to-crack challenges? We. loves them. Always agile, resilience is our edge.
We connect global brands and businesses to China with precision and authenticity, ensuring they resonate deeply and thrive locally.
Brand and corporate strategy
Brand community building
Creative concepts, campaigns and content
Media relations
Influencer marketing
Digital strategy and social marketing
Executive communications and thought leadership
B2B marketing communications
Brand and corporate event activations
Issue and crisis management
Nicky Wang
CEO, We. Red Bridge
+86 (021) 62276018
2023
Best Newsjacking or Real Time Response (Winner)
2024
Best Social Media Campaign: XiaoHongShu (Winner)
2019, 2020, 2021, 2023
Best Asia Pacific Agency
We.’s latest research reveals the connection between corporate reputation and prescribing decisions.
This weekend, I found myself compulsively opening RED multiple times a day, much to my American husband's chagrin.
Our annual advisory for foreign businesses captures China’s policy orientation for 2024 and assesses impact on the market. With sector-specific highlights across technology, health, and consumer for brands to thrive in the nation’s challenging yet dynamic market.
Our annual advisory for foreign businesses captures China’s policy orientation for 2024 and assesses impact on the market. With sector-specific highlights across technology, health, and consumer for brands to thrive in the nation’s challenging yet dynamic market.
We.’s latest research reveals the connection between corporate reputation and prescribing decisions.
This weekend, I found myself compulsively opening RED multiple times a day, much to my American husband's chagrin.
