Elizabeth Herrera Smith

Elizabeth leads the agency’s diversity, equity and inclusion (DEI) efforts, working closely with HR, Employee Resource Groups and executive leaders to embed DEI into all aspects of the agency. She believes belonging is essential for a thriving culture and is deeply committed to giving underrepresented voices a seat at the table.  

Previously, Elizabeth was a senior leader in We.’s Consumer Sector, using data-informed strategies to advise McDonald’s, Microsoft, VSP, Cisco, Volvo and other clients on brand reputation, executive communications and DEI. Elizabeth also led the team handling PR for Microsoft’s brick-and-mortar retail expansion across North America. She continues to advise We. teams on DEI communications. Before joining the agency, she led communications for a community foundation.

Outside work, Elizabeth is passionate about serving neighbors in need by volunteering with St. Vincent de Paul’s West Seattle chapter, where families and individuals get help with rent, utilities, food and more. She loves a good karaoke outing and seeing Broadway musicals and is still searching for the best New Mexican chile in the Pacific Northwest.